Sick And Tired Of Doing Mobile Optimization The Old Way? Read This…

Gone are the days when mobile phones were only used for calls and SMS. Nowadays, even a street sweeper uses a smartphone for his daily communication needs. Besides calls and SMS, internet is something that is used more rapidly from different mediums such as PC, mobile, tablet, smartwatch, smart TV, gaming console and many other types of gadgets or devices.



The recent studies have discovered that the use of internet on mobile devices has overcome the desktop. Seeing the mobile trend, Google is also committed to provide the best mobile search experience by rolling out a couple of important mobile algorithm updates such as Mobilegeddon in 22-April-2015 and Mobile-friendly 2 in 12-May-2016.

Some recent examples of Google’s enhanced mobile searches are mobile-friendly tag and rich cards.

The mobile-friendly tag informs users that the website is fully optimized for mobile devices and rich cards is a card style layout in SERP for few queries which looks very attractive and informing. Rich cards are available only for the few searches like movies, recipes and local restaurants. In the future, we can expect it to integrate in more search results.

We can say that Google is just getting started. The future of Google Mobile search will be much more organized, engaging and enhanced.

There are few basic points of mobile optimization that I have covered below. Stay calm and Keep reading...

Page Speed: Today, page speed plays even more important role, having the fast internet options like Wi-Fi, 4G & 5G spoils the habit of users to wait a little longer for a website to open. The research has proven that an average user can abandon a site if it is taken more than 5 seconds to load on mobile devices. An optimized mobile-friendly design is the only option here that allows users to access websites quickly in a few seconds, even if the internet speed is relatively slow. There are several ways to improve your mobile page speed, a few are listed below: Minimize your mobile site server response time Minimize your mobile site redirects Make the above-the-fold content load first than below-the-fold-content Make sure to organize Jscript in bottom & CSS on top of HTML files Optimize and minify CSS and JS files

Test your website in Google’s mobile testing tool.

User Experience: To provide an excellent user experience to a mobile site; it is necessary to keep it clean to make it look trustworthy by avoiding popups, keeping the layout perfectly aligned, choose the correct font size to make it readable without even need of zooming in and out. Capturing visitor’s attention on mobile devices has always been a challenge due to the fact that the mobile searches happen on the go. If a visitor manages to access your site successfully, then there will be higher changes to convert that visitor into a customer.

Mobile SEO: SEO on mobile devices could be a bit tricky because here we are dealing with lesser screen space. You can show your best work in SERP by being concise and clear - without compromising the quality of your information. Your mobile site URL Structure, Meta title tag, description tags and text content should well optimize for a mobile viewing.

The mobile SEO also has option for Structure Data Markup (Schema.org), optimizing your mobile site for local search, (includes standardizing organisation details such as name, phone numbers, address, etc.). and site configuration. Let’s have a detail look on site configuration, because it is more important.

Essentially, there are 3 types of mobile site configurations such as Responsive Designs, Dynamic Serving and Separate URLs. These configuration has their own pros and cons, you can choose it depending upon your site suitability and strategy.

Responsive Design: in this configuration, the HTML code will be same for desktop as well as mobile website. You don’t have to deal with the burden of creating and managing two websites for different platform. Since it has one HTML code, it will be easy to maintain with advantage of authority consolidation. Hence, the same URL will be used in desktop as well as mobile site.

Apart from advantages, the responsive design has a drawback of limited offering. It means that we offering customise experience for mobile users is not possible. Since we are aware that mobile users approach is quite different than desktop users. It always good to have different strategy for mobile users such as targeting different keywords.

Dynamic Serving: in this configuration, URLs are same URL for both mobile and desktop but the HTML codes are different. It has the advantage of authority consolidation and also no duplicate content issues. However, it has the disadvantage of maintaining two separate HTML file for desktop as well as mobile devices.

Separate Mobile Website: It has an advantage of custom offering, which means you can target your mobile users in the best possible ways by presenting them a complete new strategically designed mobile website to enhance their user experience.

I hope you find this article helpful, if you do, please don’t forget to share and comment.

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